Writing

Essays, notes, and lessons

On brand building, consumer growth, sleep, and what it actually takes to operate at a high level. New essays roughly every other week.

Sep 7, 2026
You Become Who You Surround Yourself With
The people around you shape who you become. A personal reflection on friendship, relationships, grief, growth, and choosing the right environment.
Reflection8 min read
Jul 19, 2026
Becoming the Horseman
A personal reflection on Krishna's teachings, the Bhagavad Gita, self-mastery, invisible battles, and becoming who God created us to be.
Thinking10 min read
Jul 17, 2026
Motivation vs Discipline: Your Mind Is Either Your Biggest Friend or Your Biggest Enemy
Motivation is a feeling. Discipline is a decision. Here is the 4-part model I use, rooted in the Bhagavad Gita and daily Bhakti practice, to stay mentally steady while building companies.
Reflection7 min read
Jul 3, 2026
SEO Is Not a Tactic. It Is How Small Businesses Actually Grow.
Real SEO advice for small business owners, plus the exact six month numbers behind one brand's climb to page one on Google and inside AI search answers.
Case Study8 min read
Jun 29, 2026
The Best Advice I've Read This Year
A story about destiny, free will, entrepreneurship, and the mindset that's helping me navigate uncertainty while building Awesome.
Reflection7 min read