Writing

Essays, notes, and lessons

On brand building, consumer growth, sleep, and what it actually takes to operate at a high level. New essays roughly every other week.

Sep 20, 2026
Pain, Suffering, and the Stories We Keep Telling Ourselves
What is the difference between pain and suffering? A personal reflection on heartbreak, the stories our minds create, and learning to let go.
Reflection9 min read
Sep 17, 2026
Finding My Own Truth
A personal reflection on purpose, dharma, ambition and surrender—and how spirituality changed the way I think about success and finding my own truth.
Reflection7 min read
Sep 13, 2026
Not a Moment Sooner
At 40, I thought I would have it figured out. I don't. A reflection on timelines, surrender, Mount Kailash, and learning to stop bargaining with life.
Reflection6 min read
Sep 11, 2026
So Close, Yet So Far
A photo from Mount Kailash, exactly one year ago, and four words that mean something completely different now. A reflection on ambition, the hedonic treadmill, surrender, and learning to live while still walking.
Reflection6 min read
Sep 7, 2026
You Become Who You Surround Yourself With
The people around you shape who you become. A personal reflection on friendship, relationships, grief, growth, and choosing the right environment.
Reflection8 min read
Jul 19, 2026
Becoming the Horseman
A personal reflection on Krishna's teachings, the Bhagavad Gita, self-mastery, invisible battles, and becoming who God created us to be.
Thinking10 min read
Jul 17, 2026
Motivation vs Discipline: Your Mind Is Either Your Biggest Friend or Your Biggest Enemy
Motivation is a feeling. Discipline is a decision. Here is the 4-part model I use, rooted in the Bhagavad Gita and daily Bhakti practice, to stay mentally steady while building companies.
Reflection7 min read
Jul 3, 2026
SEO Is Not a Tactic. It Is How Small Businesses Actually Grow.
Real SEO advice for small business owners, plus the exact six month numbers behind one brand's climb to page one on Google and inside AI search answers.
Case Study8 min read
Jun 29, 2026
The Best Advice I've Read This Year
A story about destiny, free will, entrepreneurship, and the mindset that's helping me navigate uncertainty while building Awesome.
Reflection7 min read

Essays, notes, and lessons

Pain, Suffering, and the Stories We Keep Telling Ourselves

Finding My Own Truth

Not a Moment Sooner

So Close, Yet So Far

You Become Who You Surround Yourself With

Becoming the Horseman

Motivation vs Discipline: Your Mind Is Either Your Biggest Friend or Your Biggest Enemy

SEO Is Not a Tactic. It Is How Small Businesses Actually Grow.

The Best Advice I've Read This Year