This weeks thoughts (1/10/22):
Everything effects everything else.
Hi, I’m Kaivan Dave - Passionate about eCommerce, Branding, and Leadership. I build hyper-growth direct-to-consumer brands. Always open to connecting with growth-mindset leaders. Subscribe to my monthly newsletter below to stay connected with me.
My Work:
QuillBot, Marketing & Growth (Acquired by Course Hero ~ Undisclosed)
- Currently building a growth team
RXBAR, Director of eCommerce (Acquired by Kellogg ~$600M)
- Created online go-to-market strategy for existing and new flavors
- Re-platformed eCommerce website, and accelerated paid media acquisition
Lifes2Good, Director of eCommerce (Acquired by P&G ~$200M)
- Built Amazon channel from $1M to $10M in revenue
- Improved organic traffic from 50,000 to 350,000 monthly visitors
- Built marketing growth team
DTC, eCommerce, and Branding Consulting:
- Built Kevin Hart’s health and supplement line, VitaHustle.
- Rebranded Mark Bell’s, and immediately increased sales by 110% under 30 days.
- Orgain influencer marketing activation & C-team coaching on Direct business.
Growth certifications:
- Reforge, Advanced Growth Strategy (2020-21)
- Klaviyo, eCommerce Analytics (2020-21)
Weekend Project:
Recommendations: Kaivan was our go-to marketer. He created our strategy from a blank slate to impressive growth in a very short time frame. I would re-hire him in an instant. - Mark Holland, CEO If you want growth for your DTC brand, and you need someone who knows everything, literally everything there is about growing a DTC brand from scratch, I would recommend Kaivan in a heartbeat. - Robbie Abed, CEO Kaivan is our secret weapon for all our DTC companies portfolio - Private Equity Firm
Reading List, 2022:
- 7 Powers: The Foundations of Business Strategy
- The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You
- Attached: The New Science of Adult Attachment and How It Can Help YouFind - and Keep - Love
- Sapiens: A Brief History of Humankind
- The Cold Start Problem: How to Start and Scale Network Effects
Reading List [2021]:
- Zero to One: Notes on Startups, or How to Build the Future
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
- The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
- Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential
- No Rules Rules: Netflix and the Culture of Reinvention
- The Rhythm of Business
- I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works
- Dying to Be Me: My Journey from Cancer, to Near Death, to True Healing
- The Checklist Manifesto: How to Get Things Right
- Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life
- The Secret of Secrets: The Secrets of the Golden Flower
- 101 Essays That Will Change the Way You Think
- Blue Ocean Shift
- Greenlights
- Born a Crime
- The Innovation Stack
- Selling Naked
- Unfu*k Yourself
- Bhagavad Gita - Chapter 9
- Hustle Harder, Hustle Smarter