This weeks thoughts (10/25/21):
Some of the most successful startups founders never went to Harvard or Stanford. Some of the best engineers don't even have a computer science degree. Just facts.
Hi, I’m Kaivan - Passionate about eCommerce, Branding, and Leadership. I build hyper-growth direct-to-consumer brands. Always open to connecting with growth-mindset leaders. Subscribe to my monthly newsletter below to stay connected with me.
My Work:
QuillBot, Marketing & Growth (Acquired by Course Hero ~ Undisclosed)
- Currently building growth marketing team
RXBAR, Director of eCommerce (Acquired by Kellogg ~$600M)
- Created online go-to-market strategy for existing and new flavors
- Re-platformed eCommerce website, and accelerated paid media acquisition
Lifes2Good, Director of eCommerce (Acquired by P&G ~$200M)
- Built Amazon channel from $1M to $10M in revenue
- Improved organic traffic from 50,000 to 350,000 monthly visitors
- Built marketing growth team from 1 to 15 people
Consultant - (led various DTC growth projects)
- Built Kevin Hart’s health and supplement eCommerce line, VitaHustle
- Rebranded Mark Bell’s, and immediately increased sales by 110% under 30 days
Growth certifications:
- Reforge, Advanced Growth Strategy (2020-21)
- Klaviyo, eCommerce Analytics (2020-21)
Weekend Project:
Recommendations: Kaivan was our go-to marketer. He created our strategy from a blank slate to impressive growth in a very short time frame. I would re-hire him in an instant. - Mark Holland, CEO If you want growth for your DTC brand, and you need someone who knows everything, literally everything there is about growing a DTC brand from scratch, I would recommend Kaivan in a heartbeat. - Robbie Abed, CEO Kaivan is our secret weapon for all our DTC companies portfolio - Private Equity Firm
Reading List [2021]:
- The Rhythm of Business
- I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works
- Dying to Be Me: My Journey from Cancer, to Near Death, to True Healing
- The Checklist Manifesto: How to Get Things Right
- Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life
- No Rules Rules: Netflix and the Culture of Reinvention
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
- Bhagavad Gita - Chapter 9
- The Secret of Secrets: The Secrets of the Golden Flower