I build brands
that get acquired.
First marketing hire at Viviscal, RXBAR, and QuillBot. Three companies acquired for a combined $1.15B+. Now building Awesome Sleep in public and sharing wins, fails, lessons.
What founders say
Trusted by top CEOs
Kaivan built our brand from zero to acquisition-ready in under 18 months. His instinct for positioning is unmatched — he knows exactly what will land with buyers and what will not.
Mark Holland
Former CEO, Viviscal
When you need someone who can operate at the founder level but execute like a growth lead, Kaivan is the only name on the list. He sees around corners most people do not even know exist.
Michael Guan
Co-Founder, Final Round AI
Kaivan joined us when we were 12 people and no brand. He left us with a playbook, a team, and a narrative that made our acquisition a foregone conclusion. Rare talent.
Rohan Gupta
CEO, QuillBot

About
Kaivan Dave
In 2013 I took a bet on a brand nobody had heard of. I was the first marketing hire. No team. No playbook. No guarantee it would work. It worked. Viviscal sold to Church & Dwight for $250 million under 3 years.
At RXBAR, I joined early as Director of Ecommerce — one of the first go-to-market contributors helping build what became one of the most recognizable food brands in America. I was part of that journey for two years. Kellogg's eventually paid $600 million for it.
Then QuillBot. I built the marketing team from zero to 50 people in three years. Learneo acquired it for $300 million under 3 years.
Three companies. Three acquisitions. $1.15 billion combined. I wasn't the founder. I was the person the founders trusted to figure out how to make the world care.
Now building Awesome Sleep to help you breathe better, sleep better, so you can wake up ready.
Outside of building companies I'm training for HYROX, reading ancient philosophy, and chasing experiences that remind me what I'm actually alive for.
Life's an adventure. Make it an awesome one.
Work with me →Selected Work
A look at what I've shipped
Billboards, articles ranking at the top of Google, promo videos, and banners — a sample of campaigns, content, and creative I've shipped across brands.
Out-of-home · New York
Times Square billboard — Viviscal
Out-of-home · Los Angeles
Sunset Strip billboard — RXBAR
Out-of-home · SF Bay Area
Transit takeover — Quillbot
Out-of-home · Mumbai
Launch billboard — Awesome Sleep
Essays
Writing
Essays on brand building, consumer growth, sleep, and what it actually takes to operate at a high level.
Companies
- Current Focus
Awesome Sleep
awesomesleep.in
Sleep & Wellness
Building India's sleep wellness category from the ground up. Coming to the US.
- Active Venture
Final Round AI
finalroundai.com
AI & Careers
AI-powered interview and career platform.
- Active Venture
WorkTrial
worktrial.com
Hiring & AI
Proof-of-work hiring platform built for modern teams.
- $300M Acquisition
QuillBot
quillbot.com
AI & Education
Acquired by Learneo. First marketing hire through acquisition.
- $600M Acquisition
RXBAR
rxbar.com
Consumer Wellness
Acquired by Kellogg's. Built marketing from zero as first hire.
- $250M Acquisition
Viviscal
viviscal.com
Health & Beauty
Acquired by Church & Dwight. First marketing hire through acquisition.
Also worked with
Newsletter
One email a week. Worth reading.
What I'm building, reading, and learning — as it happens. Brand strategy, operator lessons, sleep insights, and book takeaways from someone with skin in the game.
Join founders, operators, and brand builders who read this every week.
Reading list
Books That Rewired My Brain
I've read a lot of these books starting 2021. Entrepreneurship, spirituality, psychology, growth, and human potential — filtered through the real experience of building companies.













































