Improve your website’s Google ranks by covering off on these important SEO tactics
Before spending a dime on paid advertising, savvy marketers invest in ensuring their websites are properly optimized for Google’s search ranks. The better optimized your site, the higher it will rank within Google’s results, and the more likely you’ll get your audience to your page. It’s a no brainer and, in terms of ad spend, it’s free.
If that sounds too good to be true, that’s because ensuring that webpages are perfectly optimized takes some time and experimentation. Not sure where to begin? Start with these three strategies, and watch your rank start to rise.
Take inventory of your links
Google wants to ensure that your links are natural and helpful. If Google suspects you’re forcing it, you’ll get penalized. The repercussions are varied, but none of them spell out good news for you and your site’s traffic. Avoid it all by making sure your links are in the clear. If you have any doubts, use Google’s PageRank tool to sniff out any potential red flags.
One (of the many) things Google is sensitive about is spammed traffic. Creating a mix of “follow” and “nofollow” links lets Google know that your traffic is legitimate. Wordstream did a great review of these two kinds of links, if you need a quick and dirty breakdown. Also, ensure that the number of links coming into your site are from reputable sites. Sites with low page rank, low traffic, or pages with lots of external links act as extensions of your site. Google finds them suspicious, and so your rank suffers along with them…like being an accessory to a crime.
Do keyword research
Actual keyword research. If you’ve already identified the keywords that rank best for your product, you’re off to a good start (hint: start by researching the keywords that actually convert for your product). Again, Google has a fantastic tool for this. Keyword Planner allows you to enter the keywords that are best converting for your site, and analyze the search volume of other keywords similar to the words you’re currently using. This research might lead you to consider bids on other keywords, or help you better define your buyer personas (based on what they’re searching).
Another great way to use Keyword Planner? A little good old fashioned spying. Submit your competitor’s landing page for analysis to scope out what keywords they’re likely bidding on. You can be sure they’re doing it to you!
Compile the Content
Now that you’ve got your keywords identified and your links mastered, it’s time to weave it all together into masterful content.
The most important thing to keep in mind when creating your optimized content is – don’t force it. Your content should never be confusing or redundant for the sake of squeezing in a few extra keywords. Google doesn’t like this, and chances are your audience won’t either. Keep your content clear and helpful while you weave in your keywords.
Be especially careful with your headlines. If your headline includes your keywords while still giving a good description of what your article is about, you’re doing well in the world of SEO.
Have some SEO tips or tricks that have worked particularly well for you? Let me know in the comments – I’m always looking for new tips to share.